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This probably stems from the fact that we also love learning new things and challenging ourselves.

You will most likely use this style of a question as your quiz headline and in your marketing copy to attract clicks. And despite trying to avoid them for the first 15-20 years of our lives, as we mature, our minds become more curious and are excited by a challenge.We want to test ourselves and see whether we’ve still “got it.” There is also a sense of safety in taking an online quiz that no one else in your direct circle will know the results of.
This information can then be used to qualify prospects and educate your sales team about how to approach each quiz participant.The point of a quiz isn’t just to engage viewers and capture relevant customer information. Examples of interactive marketing include contests, polls, surveys, calculators, and graders.These approaches to interactive marketing are all effective in their own way, but today we’d like to talk about marketing quizzes.According to BuzzSumo, the average quiz gets.Create a quiz once, and it can withstand the test of time. Last week, I participated in Career Day at my daughter’s high school. There are lots of moving parts outside of the quiz questions themselves that influence its success, such as your follow-up sequence and promotion of the quiz to relevant prospects.

How much do you know?

One quiz could be generating you leads, on autopilot, for years at a time.Before we talk about the questions you could be asking in your marketing quizzes, let’s take a look at the parameters you need to make your quiz perform.Now you have the bones, here is the meat… 15 hypothetical marketing quiz questions to give you some ideas for your next interactive marketing campaign.These 5 types of marketing quiz questions are designed to engage your audience, get their attention, and entice them to take the quiz. Not always. With a few minor tweaks here and there, of course.

Instead, they can focus on the prospects that best fit your ideal customer profile based on a set of criteria.Qualification questions also help you personalize the follow up for prospects because you have valuable information about what they want.Global fashion brand Topshop use a quiz that acts as a personal shopper and unearths a prospect’s style and product preferences.

Read the below information and you can thank us later for the fun fact you can share at next week’s gathering!

Apply these profiling questions to your industry.Obviously, if you are using marketing quizzes to attract leads then you’ll want to ask for participants contact information so you can market to them at a future date. Or an NFL team may spark interest by asking what it will take for their team to make the SuperBowl.Here is an example of a desire-based marketing quiz question:Isn’t it funny that the things we hated during high school are often the things we love doing now?Tests and quizzes are one of those things.

).Subscribe to our monthly newsletter! Whether it’s our looks, intelligence, success, or some other factor left to individual interpretation. These 5 types of marketing quiz questions are designed to engage your audience, get their attention, and entice them to take the quiz. A smartly executed marketing quiz will drive people into your marketing funnel and the information you collect will accelerate the sales cycle.It takes time to test and optimize your quizzes for optimal performance. Instead of giving a presentation to randomly assigned class, us participants were lined up in the cafeteria, and sophomores could stop by and chat with us.Apparently, I became known as the Lollipop Lady, because whether or not you got the marketing trivia question correct, you got a lollipop. Here at HubSpot, we love marketing and we love trivia. This is not necessarily one individual question that gives you the answer (although you should think about this as you are writing your questions). Play our quiz games to test your knowledge.

Genius!Also, Airbnb uses a quiz they call their “Trip Matcher,” asking participants a series of questions before recommending a destination and suggested trip itinerary.Quizzes can help you accurately define the problems your customers face, enabling you to offer solutions to their problems more effectively in the future.If you have a good understanding of your prospects, then these questions should be on the tip of your tongue. (Yes, I’m that old.

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