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state of oklahoma logo change


Stitt, from Tulsa, saw a grassroots effort to redesign the city’s flag launch in 2016. Find out Discover more COMMERCE Building Businesses and Communities Learn more Contact Us FAQs Data Official site Lt. I like the look of it and I think their designers have done well.>It's also very minimalist and modern, which is trendy now, but I wonder if it will still be appealing in the future, or just look dated.I realize it doesn't come across this way to most people here, but to me the colors and arrangement of the "graphic elements" evoke Native American textiles.
Matt Pinnell unveiled the new logo, tagline, and branding for Oklahoma on Wednesday.

(checks the favicon) oh, i see...As for the motto, it sounds like an apple knock off, or the motto for a design firm. There is an eternal tension between making the characters similar to each other so that the typeface matches as a whole, while making them distinct enough to be easily read and to give the typeface its character.People have different preferences here, but I personally like the balance they struck with this logotype.Not to be the devil's advocate, but these days many corporations are equal or even more powerful than states.

Come to think of it the honest history of Oklahoma makes a hell of a flag.Sure I guess that would be the perfect conclusion of the state's evolution, if you completely erased even the few remaining symbols of the native people and replaced them with that classic of white culture, the Farmer vs the Cowman.Speaking of terrible. And, to put it succinctly, the people have spoken," Nations said. symbol is smaller than 1/4-inch tall in print materials. Close Menu. “It’s time we tell the nation our story, but it requires us to first hone in a simple, fresh brand for our state.”,On Wednesday, Stitt will officially unveil that brand — parts of which were.The branding process cost the state $259,065.93, according to Sheila Curley. Matt Pinnell unveiled the state’s new logo and brand — “Imagine That” — during a press conference on Wednesday morning in Oklahoma City.“Last summer I invited more than 200 of Oklahoma’s brightest and most creative designers, marketing experts, communications professionals, videographers and photographers to join me in creating a new brand for Oklahoma,” said Pinnell, “Their task was to develop a cohesive, new brand for Oklahoma that best represents our heritage and history, our booming industry, our beautiful one of a kind vistas, and most importantly, our greatest asset – our people. And while running for governor, Stitt, eager to ditch Oklahoma’s reputation as a state with loaded prisons and poor school funding, began continuously referring to his plan to make Oklahoma a “Top 10 State.” Once released, the new tagline and state logo will appear on shirts, signs, state websites, apps, and social media pages, as well as other places, officials have … “We are pleased to unveil a single logo that we believe will build an even stronger brand identity for Oklahoma State University,” President Burns Hargis said. You can't draw the flag from memory, but you know it when you see it, and it's not lame. But the "Our Photostyle" idea is just plain bad/confusing.This is what stuck out to me too. A lot of branding that looked good in print in 1970 doesn't work well when it's shrunk and displayed on a 5" screen.But the current style is towards minimalist and abstract which, as you say, can very easily come across as generic. Students, faculty, staff, alumni, donors, fans and the
I know what you mean about there not being enough concrete associations with the state to firmly anchor a logo.As much as it seems like a bit of a waste of money for a government to worry about their brand, it's an efficiency over having the parks department come up with one brand and the highways department come up with another.

But, wow, I do think the logotype is beautiful. The chevrons outlining the star acknowledge Oklahoma’s military.

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