Although the UW gold is not used throughout, this was a great transitional piece from the previous brand palette to the current brand palette.
We’ve unleashed our brand, allowing it to be an active platform for headlines and have a greater presence in layouts.Our photography style reflects and reinforces our brand promise and positioning, portraying moments in dramatic, authentic ways.Together, the Block W logo and wordmark are known as the University Signature. The Department Signature includes left aligned and centered options. UW Medicine is a premier healthcare system that integrates comprehensive patient care and nationally ranked research for over 300 medical clinics.
Every member of the University community plays an important role maintaining logo integrity by applying this system consistently throughout all University communications.
Because the typography has been manipulated, we offer several styled tagline lockups as downloadable files for your use.Guidelines and downloads for the angled background, which creates interesting graphic lines, shapes and textures.Copy individual web or social icons or download the full set of icon files in vector format.Video should capture the results of our impacts, portraying authentic stories in beautiful and compelling ways.© 2020 University of Washington | Seattle, WA.
Use of our Boundless Band is recommended when the W appears close to minimum size.Hardworking typography is a critical component to our identity. Contact Brand and Creative Services Alanya Cannon. Every member of the University community plays an important role maintaining logo integrity by applying this system consistently throughout all University communications.The Department Signature system allows individual units to construct a custom identity using the Block W logo, the Wordmark and by determining the contents of a primary, secondary and tertiary Field. Director, brand management. Together, the Block W logo and wordmark are known as the University Signature. We’ve chosen typeface families that fuse universal functionality with an unmistakably bold presence — enhancing the strength of our brand more and more with consistent use.Part of being boundless means breaking through constraints and we’ve taken that approach in the use of our graphic elements. The font style (point size, capitalization and bolding) is specific in each field and should not be altered.To ensure the integrity of Department Signatures, units should not attempt to create their own logo.
The two-page CoE logo and graphic guidelines is a quick reference guide for layout of UW brand logos and graphics. The signature appears in various combinations. We’ve unleashed our former band and converted it to a bar, allowing it to become an active platform for headlines and have a greater presence in layouts.Our styled tagline has the feeling of forward movement — visually represented as angled letters. The UW Signature Logo System effectively links our campuses, schools, academic units, and administrative offices with the University of Washington brand. They must not be altered in any way. 206-616-5535. uwbrand@uw.edu When it aligns to the bottom or either side of a frame edge it creates the appearance of bleeding off the page — giving it the feeling of not being contained.The Boundless Band offers the W freedom while allowing flexibility for use in a smaller scale layout. UW logos. Your order will produce a Department Signature Artpack in these formats:© 2020 University of Washington | Seattle, WA. The UW Signature Logo System effectively links our campuses, schools, academic units, and administrative offices with the University of Washington brand. Facilities award It is fun to see the brand used in unexpected ways. Do not fill the logos with graphics or photos, or cover them with text or graphics, and do not change or approximate the fonts or make transparent. Links to UW and UW Medicine Brand resources are found on our intranet. Find a doctor or book an appointment online.
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